Introducing: Matthew Elwell 

Matt has spent his entire career in sales. At 18 years of age he took a telesales role in the highly competitive photocopying industry. By tenaciously knocking on doors and cold calling, he quickly became the top performing sales person, and by the age of 22 became Sales manager.

The techniques he learnt then still stand strong to this day.

In his early 20’s he started a family business in Birmingham with his father and brother, selling tiles and bathrooms. The business grew consistently, doubling turnover year on year.

In 2005, Matt invested heavily, acquiring land and developing a show room. In 2008, he opened the 6000 sq. foot 2 storey show room containing bespoke Italian tiles and a staff of 14 people.

In 2012, Matt used the same techniques he now teaches in The Elite Closing Academy to secure a multi-7-figure deal to lease the ground floor of his premises to a well-known supermarket chain.

In 2017, Matt’s brother purchased his shares in the trading company, which runs successfully to this day. Now they manage a small property portfolio together and Matt maintains a 50% share holding in their property company.

Matt took a few months off in 2017 and then became reacquainted with his now Business Partner Nick James, the founder of Seriously Fun Business (SFB) and creator of the well-known Expert Empires events.

For the next 10 months, Matt was coaching, training and advising Nick’s team and a selection of his clients.

On 1 August 2018, Matt and Nick co-founded The Elite Closing Academy, which offers high end sales training, coaching and mentoring packages to sales teams and individuals around the UK.

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